We've all heard the whole “create awareness” speech. Creating awareness is all about taking an (or maybe a perceived) undervalued, underrepresented, overlooked, unheard, unseen, underappreciated or even silent group of individuals and magnifying their presence, cause, suffering, issues, plight, struggle, numbers, etc. in order to gain public attention to change their situation or give them a more significant voice in society. This is where it all begins. Every group that is put upon the public stage in this manner has a set of features and/or issues that they, or those that represent them, feel need to be noticed more. Some examples of these types of groups are people with certain abnormalities/deformities or limitations, individuals who are part of a particular little known religious sects or ethnicities, or even groups of people that are being discriminated against unintentionally. This stage is just intended to let the public know that these people and/or issues are in existence and that the existence is such that the extent of it warrants the citizenry to take notice and eventually take action. These “awareness campaigns” have agendas like everything else. But the powers behind these movements understand that, strategically speaking, very little will be done in a short amount of time. This is the first of many steps required to get momentum moving towards effective action. These occurrences will employ such statements as “they are just like everyone else”, “whether you realize it or not, like it or not, they are among us and are not going anywhere”, “there are more people like this than you realize”, “they like and enjoy the same things as anyone else”, “they all want the same things out of life that everyone else does”, “their numbers are projected to continue to grow”, “they are accustomed to living a life of fear or shame because society will not accept them”, “they live secretly among us because they fear being stigmatized and ostracized”, or even, “… are people too.” The list goes on and on. A decent number of these campaigns generally are well intentioned and really are needed to make society more equal and just. However, some of these movements are misguided and severely exaggerated in terms of the true gravity of the situation that is being presented. An issue can be made of just about anything and if the voices behind it are wealthy and/or influential enough, the people/issues at hand can receive attention that far outreaches the need for such. For example, a simple endorsement by Oprah Winfrey can make a struggling writer into the newest bestselling author. Or, someone of Bill Gates’ financial stature can compel others in his economic peer group to donate millions and even billions of dollars to causes that normally garner not very much more attention than others in the same category. Therefore, this first step in affecting society’s opinions, acceptance, and/or viewpoints is a very important one. It serves to bring into focus that which needs attention for the long-range purpose of changing or replacing certain fundamental facets of society’s character at large.
The next frequently used buzzword or catchphrase is “tolerance.” This stage begins when the group or issue of choice has been exposed and branded upon the minds of the citizenry to the point where its existence has become common knowledge. The group or issue at hand may still not be viewed favorably or overall accepted by society. However, the intention of this stage in the process is to coerce society to accept that its existence is now a permanent reality and like it or not, it has a right to exist—unharmed, unbothered, and unfortunately in some cases—free from criticism.
The reason I describe the last feature as “unfortunately in some cases—free from criticism” is because when an entity of any sort is protected in such a way, this type of existence runs counter to the tenets of a free society. One of the pillars of a free society, is one that has an unfettered right to think and express those thoughts without fear of harm in retaliation for doing so (i.e. being arrested, killed, losing one’s job, status, etc.). In theory, when a society grants unto its citizens the freedoms of thought, speech, press, and /or any other form of (thought/emotion) expression, by default, this opens the door for unrestricted criticism. Criticism can take many forms, arrive in many different degrees, and stem from an array of motives to serve a number of objectives. Some criticism is intended simply to better or at least objectively assess whatever/whoever is criticized. And of course, at the other end of the spectrum, a considerable amount of criticism is rooted in resentment, hatred, envy, and/or ignorance. No matter what the reason for the criticism, a society that exercises basic freedoms should be allowed to criticize whatever/whoever it pleases. In addition, the said society should also be trusted to decipher not only the legitimacy of the criticism but also the intent behind it.
Why is this relevant? Because often times, within the process of bringing an issue or group into a society’s consciousness through this second step, it is afforded the unfair luxury of being insulated from criticism of any kind (maybe some is permitted from those within the group or affected by the issue under scrutiny). This creates an uneven playing field and fosters prejudice and resentment. This is clearly seen when some religious groups are commonly the targets of jokes, ridicule, insults, and comments that can be deemed as blasphemous, while other religious groups are treated extremely gently, tip-toed around, and offending these groups is avoided at all cost---even with extreme measures such censorship, threatened safety, loss of employment, boycotts, etc. As mentioned earlier, it all depends on who/what is behind bringing this item or group into the forefront. A double standard of sorts takes place. Those who support the group or issue at hand freely criticize any outside entity but when criticism is received against their particular item or group, they cry discrimination, prejudice, bigotry, fear, and even hatred. Again, all of this serves an agenda (open or not), and in the push to magnify the cause or group, hypocrisy usually arises in many forms. One is amplified at the cost of the other being quieted or even silenced altogether.
Thus, the presentation of all of this as “tolerance” is a bit inaccurate. This is the case because simple tolerance is not necessarily something positive in the sense of an item or group arising out of past obscurity. In one context, to "tolerate" something/someone is to permit, allow, put up with, or even pretty much ignore its presence/existence. Therefore, something/someone can be tolerated but never fully accepted or granted genuinely equal status in terms of access and perception. The item and groups do not usually just want to be put up with or simply allowed to have a seat at the proverbial table. They also want to be fully accepted and seen as well as treated as equals (sometimes even as superiors—i.e. some religious groups). So, the whole tolerance charade is another instrument used to push the cause or group further into the consciousness of the public not only with regards to its existence but also its legitimacy—whether or not it is truly warranted. Put simply, majority, frequency, and loudness of voice do necessarily legitimize something. However, these are often used to convince society so.
At this point in the process, the item or group in question seeks not only to be seen as one of many, but desires to have any negative stigmas removed from it—no matter how unaccepted, unsupported, or unknown it was in the past. One of the most effective ways of changing a society’s attitude toward someone/something is to consistently place it/him/her/them into a context of victimhood. In other words, if you can take what was abhorred, vilified, feared, hated, misunderstood, or ignored on yesterday and only have it displayed as the helpless victim, then, despite whether or not such a presentation is true/accurate, the negative emotions associated with it will soon dwindle and all but disappear to the point where those that still hold to such emotions will then (ironically) become the ones enduring negative labels. Societies are often manipulated through such means of propaganda. This is because it is human nature to feel sympathy even when what is on display is not fully understood. Take TV shows about nature for instance. Whenever there is a cute furry animal, a newborn animal, or some sort of herbivore that is being hunted by a carnivore, we find ourselves rooting for the prey. We quickly label the wolf, bear, lion, or crocodile as evil (something about sharp teeth/fangs and claws carry a sinister attachment to the owner) and inwardly hope for the escape of the other animal simply because it is disappointing to see death—even in the natural environment of the animal kingdom. Despite the fact that every animal has an equal right to be fed, we demonize the snake for swallowing the bird, the cheetah for chasing down the gazelle, or the fox for catching the rabbit. Why does this happen? Because of the way that these particular animals are framed contextually. They are imaged as helpless, innocent victims and we are fast to become emotionally bonded with them. We can connect somehow to their struggle to survive, their fear of death, and their constant vigilance. But somehow we don’t choose to familiarize ourselves with a creature that just wants to eat what’s natural to them—as if the leopard should feel sorry for the baby zebra and go another day without food for her or her cubs. In essence, the freshly killed wildebeest is no more a victim than the hot hamburger on our plates.
It’s all about how someone/something is framed and presented. This is both a strength and weakness of the human mind—and the powers that be are well aware of this asset/flaw. This is why if a group or person is always put into a position where he/she/they is the victim, after a while whatever caused them to be viewed in a negative way will lose its potency and all that will matter is that they be viewed and treated in such a way as to remove the elements/people that victimize them. In other words, this is a powerful tool used in the method of taking a cause or group, forcing it to gain full acceptance, and shed its negative associations. Hollywood is a master at such manipulation. Two recent films will be cited to serve as examples.
First, in the movie The Woodsman, Kevin Bacon plays the part of Walter, a recently released convicted child molester who encounters many obstacles in trying to readjust to freedom as an ex-con into society. He is clearly the protagonist/victim in this movie—yes, the child molester—the embodiment of a malicious, evil predator is the hero here. How? Well, he draws sympathy because after doing his time, he has to deal with a harsh and verbally abusive parole officer who is ready to send him back to prison at a moment’s notice, a family that has abandoned him, and a set of coworkers that turn on him when they learn of his past. This is how what would normally be a character you want to see die becomes one that you sympathize with and want to overcome his challenges—in spite of his despicable past. It is the way he is presented to the audience. He is put in a surrounding where no matter how he tries to better himself—he suffers because of a stigma attached to him—never-mind the fact that this is 100% his own doing. By placing him in the midst of hatred, rejection, the absence of forgiveness, and what seems to be a set of other insurmountable odds—he, as the symbolic underdog—is rooted for because the audience (society) looks past his unmentionable acts and connects directly with his struggles (i.e. familial rejection, coworker prejudice, oppressive authority figures, etc.). Therefore, by the end of the movie, the viewer is all for just giving him another chance. All this from simply presenting him as a victim instead of what he really was—a victimizer.
As a convicted child molester, there are few other labels that have the power to permanently stigmatize a man in American society. Such people not only have deal with the life-long smear on their criminal record, but such a charge marks a man socially for life in the eyes of most law abiding citizens. To a certain extent, this is understandable—even if it is technically unfair. However, it’s one of those things that “is what it is.” Why? The reasons are that the victims of child molestation are innocent, naïve, and for the most part are forced to endure the effects of the crimes perpetuated against them potentially for the rest of their lives. Such abuse can be tied to so many emotional, mental, physical, and/or spiritual aftershocks of the victims—including those becoming molesters themselves. Therefore, it can be argued that such crimes can even be viewed as worse than murder because once a person is killed, they are gone. Whomever they are connected to eventually do move on. Nonetheless, victims of sexual crimes can potentially carry the unseen scars and traumas their entire lives and even pass on the grief and bitterness to those connected to them. In addition, often times these types of criminals cannot be trusted even after finishing their sentences because there are too many cases where they repeat these vile acts. Many believe that men which are guilty of these crimes can never fully be rehabilitated and thus, should never have the opportunity to freely work and live among regular law abiding citizens. This is the type person that the movie The Woodsman transforms into the victim.
The other movie I want to examine is the film entitled Hustle and Flow. Again, this character preys upon victims in a sexual manner but in a different way; the hero of this film is an inner-city Black American pimp named DJay, played by Terrance Howard. In this film DJay’s financial and social struggles of trying to make it in an impoverished section of Memphis, Tennessee are chronicled in juxtaposition with him trying to break into the music business as a legitimate rapper. It is an old tale of would be rappers abandoning a life of crime to become legit musical artists. The audience sympathizes with DJay and pulls for him to create a hit song and finally “make it.” Again, DJay’s victimization in terms of being poor, struggling in taking care of a number of his women, to include an infant and a pregnant ‘employee,’ a lack of faith in him by those he is surrounded by, and really not catching any breaks in terms of someone in the music industry giving him a chance. Sure, he just wants to get out of that life—but being a pimp does not occur by happenstance. He is the product of not only his environment (or the cards he was dealt) but also of cognizant choices he made all by himself. His source of revenue is both illegal and immoral. He lives by exploiting women through convincing them that risking their health and safety by selling sex for him is mutually beneficial. This fact is easily recognized in a scene where DJay convinces one of his prostitutes to provide a sexual favor for a store owner in order to get the high-quality microphone he needs to record his music. No matter how modern Western society attempts to morph pimps into inner-city capitalistic icons and personifications of coolness, pimps use lies, manipulation, violence, fear, intimidation, and even drugs in order to get women to risk their lives to enrich them. This is nothing to idolize or make light of. Yet, this very type of person is presented as the victim in Hustle and Flow and by the end of the movie, the audience rejoices for the incarcerated DJay when he learns that his song is being played frequently on the radio.
These are just a couple of examples of how society is further influenced into changing their points of view about someone/something. Another major effect of creating sympathy is that there comes a point where the members of society question their capacity for compassion and amount of humanity when faced with this trick. Where they would normally feel hatred, indifference, disgust, etc. when confronted with the subject matter at hand, the victimization context presents the subject in a different light and then an inner struggle ensues that is intended to draw sympathy. But even if there is no sympathy present, the absence thereof can make the viewer question him/herself and soon strong feelings of guilt can begin to surface. This in turn creates doubt in the person’s mind and a mental reassessment of this person’s personal or hidden prejudices, denied dislike, concealed hatred, or even open disgust and detesting of someone or something quickly becomes scrutinized. This becomes even more forceful when the majority of society has already graduated to the point of sympathy and open support for the subject at hand—which plays into the fourth step of the process of societal-mind-control: generating support.
The final two steps will be discussed in part three of this blog entry.